Point of purchase displays are usually installed at or near a billing counter and their main purpose is to encourage impulsive purchase decisions or last-minute purchase decisions. Thus, such retail displays are not suitable for consumer durables such as large and heavy electronics or other high-value products such as gold or diamond jewelry. Plastic point of purchase displays are most suited for daily utilities such as batteries or CDs, food stuff such as gum, candies and soft drinks, cosmetics, magazines, and so on. Interestingly, these displays are also a great way to make the most of empty space around your counters or billing areas. This space can be used for displaying products and adding to your sale volumes.
When it comes to POP displays in a small retail outlet, you shall find manufacturer-supplied displays. However, there are certain global retail giants that have their own formats and colors for POP displays. Either ways, it is important to get professionally-fabricated porta etichette prezzi to give your brand the attention it deserves.
Advantages of using plastic POP displays
Conventionally, cardboard or foam was used for creating point of purchase displays. But today, acrylic and plastic point of purchase displays are the preferred alternative because they are durable and can be used for several months at a stretch. They are also affordable considering that they provide such a long service life.
Another important point to note here would be that cardboard or foam displays cannot be illuminated using fancy light effects. On the other hand, clear Plexiglass and acrylic have excellent optical properties. Thus they can be used with illumination effects. These are also referred to as a ‘lightbox’.